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    01/29/20
    Ingolstadt
    Company

    Audi and Maisie Williams invite the world to “Let It Go” and embrace electric future in Game Day spot

    ?Game Day“ at Audi
    • Audi returns to the Big Game by encouraging audiences to let go of the past and drive into an era of radical reinvention
    • Cinematic spot features all-new Audi e-tron Sportback and sets scene for sharing brand’s path towards sustainable premium mobility
    • Spot represents first installment and worldwide kick-off of global Audi brand campaign

    Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by Fran?ois Rousselet and marks the brand’s eleventh appearance at the game.

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